Email domain verifier ensures that the email addresses on your mailing list are valid and belong to real people, thereby increasing the likelihood of your emails getting into their inboxes rather than in Spam. It also reduces bounce rates which are detrimental to email deliverability. To do this, email domain verifiers verify whether an email address is authenticated by a domain name. This is important because spammers often spoof email addresses from their own domain names.

To do this, an email domain verifier performs several checks. These include syntax, domain and mailbox ping to ensure that the mail exchange servers are functioning and that the domain is configured to accept email messages. Syntax check makes sure that the email address follows the right format and does not contain typos or missing @ symbols. Domain and MX lookups ensure that the domain name is valid, registered and hosted on a functioning mail server, and that the mail servers are configured to accept email messages. It also looks at the DNS and WHOIS records of the domain, assessing if the domain is listed on blacklists that would prevent it from sending email to legitimate recipients.

Email Domain Verifier: Ensuring Authentic Email Communications

When you authenticate your domain within Springboard or with the Form Actions for a website, we automatically verify the DKIM and SPF records in order to improve your deliverability. You can also manually verify your domain in your account settings by adding the DKIM and SPF records to your DNS host. If you need help navigating the technical side of this process, contact your account team who can add these for you.